US Gov't: In New Media Love Fest

By A.J. Henninger on 3:02 PM , ,

Has it becoming painfully apparent to any of you how blindly those in the Federal government have been fumbling around with the notion of new media?
I can remember roughly 5 years ago, discussing the merits of engaging with non-traditional media. The fear factor at this time was unbelievable.
Given the new administrations success with employing new technologies and platforms for communication (see YOUTUBE video link at end of post), it seems that everyone in the federal government with hopes of getting a favorable performance feedback or a possible promotion is jumping on the bandwagon.
Unfortunatley, most people do not seem to get the idea behind using these non-traditional means of communicating--meaning you've got Twitter and Facebook sites for the Department of the Interior and the US Oceanographic folks. I'm not knocking the willingness to get involved, but stress the need for original, compelling and relevant info to be shared.
Just having a site or a presence does not confer relevance. Just a observation/opinion....but a necessary one in my mind.
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